Robotic Process Automation: Lessons Learned
September 12, 2019

Robotic Process Automation (RPA) involves the use of bots or artificial intelligence to emulate human keystrokes and mouse clicks to automate rote tasks – thus saving on labor costs and tedious processes. In this case study of a dPrism client, we offer some valuable lessons for how leaders of any company or organization can make

Five steps for a sustainable automation solution
April 18, 2019

Five steps for a sustainable automation solution Derek Martin April 18, 2019 Since the Industrial Revolution, companies have sought competitive advantage through gains in process efficiency. Non-farm U.S. labor productivity has steadily advanced at an annual average of 2 percent for the past two decades, reflecting the relentless drive by companies in every industry toward

Seven steps to accelerate your velocity
November 16, 2018

Seven steps to accelerate your velocity Derek Martin November 16, 2018 “If everything seems under control, you’re just not going fast enough”

Want an effective agile process? Stop obsessing about agile
August 23, 2018

Want an effective agile process? Stop obsessing about agile Derek Martin August 23, 2018 There are many reasons to like the agile development process. Its focus on adding value to a “minimum viable product” in iterative sprints is a great way to avoid waiting until the end of a project to see if you’re on

Five steps to a successful customer experience platform
June 21, 2018

Five steps to a successful customer experience platform Derek Martin June 21, 2018 By now you likely know all about the importance of the user experience (UX) in product design. Another angle on making your organization user-centric that’s getting more attention is CX, for “customer experience.” Simply put, CX seeks to give enterprises maximum visibility

Persona non grata: Five marketing personas pitfalls to avoid
April 19, 2018

Persona non grata: Five marketing personas pitfalls to avoid Derek Martin April 19, 2018 Persona non grata: Five pitfalls to marketing personas and how to avoid them

Mapping the elusive 360⁰ customer experience
February 22, 2018

Mapping the elusive 360⁰ customer experience Derek Martin February 22, 2018 Imagine a complete view of every digital interaction you have with your customer. Imagine every step of the customer journey feeding data into your Customer Relationship Management (CRM) database, powered by a marketing automation platform able to send personalized messages through your website, email,