Augmented reality demystified
May 11, 2017

Augmented reality demystified Len Gilbert May 11, 2017 Augmented Reality (AR) has been in the news a lot lately. Let’s take a look at what it is and how it might impact your business.

Blockchain: Making cutting-edge your edge
April 13, 2017

Blockchain: Making cutting-edge your edge Len Gilbert April 13, 2017 Like most of you, I try to keep up with the incredible pace of emerging technologies around the world. I am always trying to figure out how these technologies can apply to me and to my business/clients. Sometimes it takes a particularly perceptive article to

Lessons learned from Netflix’s double pivot
March 16, 2017

Lessons learned from Netflix’s double pivot Len Gilbert March 16, 2017 I am a longtime Netflix subscriber and one of the few people who still gets DVDs in addition to the streaming package. It is a company I admire, and one of the very few that has pulled off a successful pivot not just once, but

Want to tune into the digital marketplace? Change your channels.
February 16, 2017

Want to tune into the digital marketplace? Change your… Len Gilbert February 16, 2017 If your business is still relying on a traditional e-commerce website, remember: There’s nothing traditional about the digital economy. Geography and demographics don’t matter anymore – they’ve given way to unseen customers who should be able to encounter you from anywhere.

Five steps to ensure successful execution of your strategy
January 19, 2017

Five steps to ensure successful execution of your strategy Len Gilbert January 19, 2017 The need to accompany a well-articulated strategy with a clear plan to execute it has been counseled for thousands of years. The ancient Chinese military strategist, Sun Tzu, summed it up as: “Strategy without tactics is the slowest route to victory,

Four Favorite “Big Company” Innovations
December 15, 2016

Four Favorite “Big Company” Innovations Len Gilbert December 15, 2016 Innovation should not be reserved for digital players and start-ups. Agility in any businesses requires the ability and creativity to adapt to changing markets and customer needs. There are plenty of established legacy businesses that are undergoing exciting developments to meet the ever-changing needs of

Five Ways to Turn Customer Insight from “Nice” to “Necessary”
December 8, 2016

Five Ways to Turn Customer Insight from “Nice” to… Len Gilbert December 8, 2016 We’ve all been at companies that talk the talk but don’t walk the walk when it comes to the importance of customer feedback and insight. At these companies, client feedback is often stuck in silos (Customer Service, Account Management, etc.) and

Cybersecurity’s Key Areas & Best Practices
October 13, 2016

Cybersecurity’s Key Areas & Best Practices Len Gilbert October 13, 2016 According to Techcrunch, the 2013 breach of Target cost a whopping $162M. In a year of increasingly damaging public hacks, it’s important to reiterate the central place that cybersecurity must play in every company’s digital strategy.

Don’t Think Services, Think About Experiences
September 29, 2016

Don’t Think Services, Think About Experiences Len Gilbert September 29, 2016 When working with clients to imagine their future digital successes, we use a few different lenses to help build digital strategy. First we use the lens of customer centricity , staying close to customer needs and reimagining strategy built around consistent customer input.

Three Essential Questions for Associations
July 7, 2016

Three Essential Questions for Associations Len Gilbert July 7, 2016 Not too long ago, professional membership associations held a near monopoly at the center of industry communities. Whether you were an architect, fireman, surgeon, auto dealer, or civil engineer an association with conventions, developmental resources, professional accreditation, and a long established network served your community.

Customer Centricity is the North Star of Digital Innovation
June 23, 2016

Customer Centricity is the North Star of Digital Innovation Len Gilbert June 23, 2016 About a year ago, I wrote about the paramount importance of customer-centricity and customer experience in the digital economy. I focused on the idea that there is the direct correlation between listening to customers and achieving better business outcomes. This time,

How to use Agile for Enterprise Project Planning
April 7, 2016

How to use Agile for Enterprise Project Planning Len Gilbert April 7, 2016 Big projects with big budgets and far-off goals very often fail. Like everyone, I’ve been involved with a number of slow-moving and expensive enterprise projects that consumed thousands of hours and tens of millions of dollars while adding very little true value.