A 360-Degree View of Your Customer
February 11, 2016

A 360-Degree View of Your Customer Len Gilbert February 11, 2016 I recently spent 30 minutes trying to solve a problem in the customer service section of a service provider’s website. Frustrated I picked up the phone and called them. The representative answered and somehow already knew my exact problem, and asked how he could

Top 5 Digital Economy Trends of 2016
January 7, 2016

Top 5 Digital Economy Trends of 2016 Len Gilbert January 7, 2016 What will define this year in digital business? 2016, I believe, will be a year where the digital trends and advances from the previous few years come to a head. From virtual reality to the internet of things to smarter, data-driven marketing automation,

My Top 5 Ways to Foster Innovation
October 22, 2015

My Top 5 Ways to Foster Innovation Len Gilbert October 22, 2015 The rise of the digital economy has made fast and continuous innovation a requirement of successful business. One truly innovative idea can bring down industry giants or disrupt an entire sector in only a few years, therefore all businesses must create structures which

Why Customer Experience = $$$
August 19, 2015

Why Customer Experience = $$$ Len Gilbert August 19, 2015 Most companies say they are customer-focused or customer-centric, it’s a buzzword that is pretty easy to throw into marketing copy. A truly customer-centric company understands the direct correlation between listening to their customers and achieving better business outcomes, they strive to constantly improve their customer’s

How to Develop an mCommerce Strategy…
July 16, 2015

How to Develop an mCommerce Strategy… Len Gilbert July 16, 2015 If you’re just now developing your mCommerce strategy congratulations but you need to move quickly. Mobile traffic overtook desktop computer traffic as the dominant way in which people shop online back in August 2014 and the mCommerce market is projected to triple in size

How to Succeed at Freemium
June 11, 2015

How to Succeed at Freemium Len Gilbert June 11, 2015 I have a confession to make. I never spend more than $5 for a game on my smartphone, but I have spent many times that amount on “free” games. I’ve bought faster cars, more powerful guns, and ‘clues’ in trivia games without giving it much

Digital Transformation & Cyber Security
May 18, 2015

Digital Transformation & Cyber Security Len Gilbert May 18, 2015 Cyber Security is one of the pillars of Digital Transformation and it is no longer just an IT issue, it’s a business issue. As business models and assets move deeper into the digital sphere (the cloud, etc), they become more susceptible to security breaches which could

Biggest Transformation Failure of the Last 20 Years?
April 22, 2015

Biggest Transformation Failure of the Last 20 Years? Len Gilbert April 22, 2015 Indulge me in an enlightening thought experiment, I’d like to go back-in-time twenty years and describe 2015 to my younger self. Tell ‘95-Len about the internet’s huge role in 2015 life, so ubiquitous it has become nearly invisible. Show my past-self smart

What is Digital Transformation?
February 18, 2015

What is Digital Transformation? Len Gilbert February 18, 2015 What is digital transformation and how can your business benefit? I’m very excited to start answering that question for our clients as a Managing Director of Digital Prism Advisors . Here, I will be helping my mentor and former boss Adriaan Bouten build a world-class boutique