by Len Gilbert | Nov 4, 2021 | Business Strategy, Product Strategy
In order to have a successful product you have to have a market. But so often, teams forget the one key to product launch success – defining your product market fit with primary market research. In our experience, it’s undeniable: Primary market research is the key to...
by Len Gilbert | Aug 26, 2021 | Product Strategy
If I asked you to tell me the biggest strengths of your company’s product, I expect you’d try to impress me with the quality, functionality, design, value, or any of a host of other possible winning attributes. But would any of those qualities really convince me to...
by Len Gilbert | Jul 2, 2021 | Empowered Culture
If you’re contemplating returning the office after COVID, we’re right there with you. Last week, Digital Prism Advisors returned to in-person work, reopening our New York City and Charleston, SC offices. Unlike many companies prior to the pandemic, our employees...
by Len Gilbert | Jun 3, 2021 | Data Strategy
The importance of data and how to use it effectively is changing the very fabric of many companies, with Chief Data Officers (CDOs) becoming increasingly important reporting to CIOs, CTOs, CDOs or even CEOs in some organizations. As Google Trends suggests, the demand...
by Len Gilbert | Apr 15, 2021 | Product Strategy
Most companies don’t lack for good ideas for improving customers’ experiences and satisfaction with their digital products or services. But often there are hurdles, communication errors, and other obstacles that block the translation of those ideas into successful...
