Ready for digital transformation? Not until you’ve also transformed your business model
September 26, 2019

Many business leaders today are eager to embrace the concept of “digital transformation,” which gives data and technology a central player in business success. But enterprises that continue to rely on legacy business models will still fall behind, as more nimble competitors address critical shifts in customer behaviors and respond to market disruptions as opportunities.

Improving your customer experience: Lessons from a simple oil change
March 21, 2019

Improving your customer experience: Lessons from a simple… Paul Bonington March 21, 2019 Normally I take my car to a dealer for service, even for an oil change. I’ve always assumed that the dealer knows my car best and I can be assured the parts and service meet manufacturer’s specifications. My dealers do, however, require

To win with digital, get personal, fast
October 18, 2018

To win with digital, get personal, fast Paul Bonington October 18, 2018 Most people want to feel special and unique when considering a purchase or transaction. They want to be recognized, catered to and treated as individuals with specific needs and requirements. Personal touches have long been a tool to motivate buyers, and they can

Data alliances are booming, and it’s only the first inning
August 10, 2018

Data alliances are booming, and it’s only the first inning Paul Bonington August 10, 2018 In the mid ‘90’s I was part of a very successful internet media start-up. As we grew, and as the market exploded into hypergrowth, I recall our CEO (a baseball fan) constantly repeating this simple phrase, “and remember, we’re only

Smart cities’ on the rise leverage big data, commercial innovation
June 7, 2018

‘Smart cities’ on the rise leverage big data, commercial… Paul Bonington June 7, 2018 City populations are growing rapidly in the United States and around the world. Migration from the suburbs and rural communities to metropolitan areas is being fueled by the promise of cultural experience and diversity, education, good jobs and higher standards of

To thrive, business publishers must pivot from being ‘nice to have’ to being ‘essential’
April 5, 2018

To thrive, business publishers must pivot from being ‘nice… Paul Bonington April 5, 2018 Business-to-business publishers have been battling digital and market disruption now for more than two decades – with varying measures of success. The main culprit of disruption is the rise of the internet, which has forever changed how content is consumed, and

Don’t wait for a disruption to rethink your vision and mission statements
February 2, 2018

Don’t wait for a disruption to rethink your vision and… Paul Bonington February 2, 2018 Clear vision and mission statements are the building blocks of a sound enterprise strategy. Whether you’re a for-profit business, or not-for-profit association, it’s essential to hone these statements into critical guideposts for your organization, especially now in our increasingly dynamic

‘Accelerated disruption’ underpins 2018 market predictions
December 14, 2017

‘Accelerated disruption’ underpins 2018 market predictions Paul Bonington December 14, 2017 It’s that time of year when the analysts, researchers and pundits “look behind to look ahead,” so let’s assess the impact of digital transformation in 2017 and forecast the trends for 2018 and beyond. One message is clear: There will be no opportunity for

Today’s investors demand bulletproof digital strategies—are you prepared?
October 19, 2017

Today’s investors demand bulletproof digital strategies—are… Paul Bonington October 19, 2017 Investors and the boards that represent them are becoming increasingly savvy when it comes to assessing digital transformation strategies. “Where are you in your digital strategy” is being asked with greater frequency and urgency across the business landscape. Successful and transformational managers know they

Construction’s digital breakthrough
August 31, 2017

Construction’s digital breakthrough Paul Bonington August 31, 2017 Digital transformation and innovation has cascaded through major global industries over the last decade. However, construction has lagged somewhat conspicuously behind. In fact, a recent study from the McKinsey Global Institute ranked construction 21st overall out of 22 industries measured by 27 critical indicators of “digitization .”

Transforming? Be sure to synchronize product, platform and brands
July 27, 2017

Transforming? Be sure to synchronize product, platform and… Paul Bonington July 27, 2017 Faced with accelerating technological, social and economic change, we know businesses are fast becoming more responsive to market forces, and are more adept at thinking about and initiating critical transformations.

Need an organizational wheel alignment? Try a user-centered personas workshop
June 22, 2017

Need an organizational wheel alignment? Try a user-centered… Paul Bonington June 22, 2017 Are your sales, marketing and product departments aligned and synchronized? Or is your organization pulling slightly to the left or the right, creating resistance to optimal market traction and revenue performance?