by Dora Chomiak | May 28, 2020 | Business Strategy, Customer Experience, Digital Strategy
As any successful vendor knows, customer feedback is essential to the development of business strategy. After all, if you don’t know what people want in return for their money, you’ll never get your venture off the ground or sustain and grow your enterprise. However,...
by Mike Mills | May 11, 2020 | Business Strategy, Customer Experience, Data Strategy, Digital Strategy, Effective Technology
When the coronavirus pandemic hit in early March, leaders of trade associations and professional societies – like those in most other sectors of the global economy – found their bottom line fall away beneath their feet. In particular, the cancellation of annual...
by Martha Denton | Mar 10, 2020 | Customer Experience, Empowered Culture, Uncategorized
Today, many offices are buzzing with anxiety around COVID-19, so it’s natural that conversations about teams working remotely are at a high. Reducing heath risks through work-at-home policies may be great for employees’ physical well-being, but what about the...
by David Saabye | Oct 15, 2019 | Customer Experience, Digital Innovation, Effective Technology, Product Management
Apple announced the HomePod last week, the latest entry into the smart speaker market. Powered by Siri, Apple promises not just an intelligent assistant, but intelligent sound. Despite the high price tag, this device could be the hottest holiday gift this December....
by Jonathan Murray | Aug 15, 2019 | Business Strategy, Customer Experience, Data Strategy, Digital Innovation, Effective Technology, Empowered Culture
There is an increasing understanding that driving future sustainable growth in the transformed digital economy requires us to think differently about the structure, operations and product strategy of our businesses. The label for this new approach is a “platform...
by Dora Chomiak | May 16, 2019 | Business Strategy, Customer Experience
Recently at the offices of one of the most technologically advanced companies in the world, I was reminded of the value of low-tech customer feedback techniques. Google is celebrated (and feared) for the volumes of user testing it conducts on each facet of its...
