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Your B2B customers have changed this year. Will you?

Your B2B customers have changed this year. Will you?

by Dora Chomiak | Oct 15, 2020 | Business Strategy, Customer Experience, Data Strategy, Digital Strategy, Market Mapping

In case you haven’t noticed, your customers are working differently since February 2020, and as a result their needs have changed. This is especially true if you are a for-profit or nonprofit organization that provides value to knowledge workers. They may be the same...
Survival strategies for associations – lessons from leaders

Survival strategies for associations – lessons from leaders

by Mike Mills | Sep 23, 2020 | Business Strategy, Customer Experience, Digital Strategy, Effective Technology

These are anxious and uncertain times for all people and organizations. But consider the plight of those who lead trade associations or professional societies: Every pillar of value they’ve provided to members over the past century seems to be fractured or crumbling....
Here’s what ‘digital maturity’ really means – and how you can improve yours

Here’s what ‘digital maturity’ really means – and how you can improve yours

by Oliver Everhard | Sep 16, 2020 | Customer Experience, Digital Growth, Digital Innovation, Digital Strategy, Effective Technology

Before the global pandemic, leaders of corporations, nonprofits and other organizations were already working diligently to transform their digital capabilities to remain competitive in the new economy. Today, however, the pressure to transform is even greater....
Customer feedback: Lessons from the lockdown

Customer feedback: Lessons from the lockdown

by Dora Chomiak | May 28, 2020 | Business Strategy, Customer Experience, Digital Strategy

As any successful vendor knows, customer feedback is essential to the development of business strategy. After all, if you don’t know what people want in return for their money, you’ll never get your venture off the ground or sustain and grow your enterprise. However,...
With exhibit halls dark, top nonprofit leaders share challenges and advice

With exhibit halls dark, top nonprofit leaders share challenges and advice

by Mike Mills | May 11, 2020 | Business Strategy, Customer Experience, Data Strategy, Digital Strategy, Effective Technology

When the coronavirus pandemic hit in early March, leaders of trade associations and professional societies – like those in most other sectors of the global economy – found their bottom line fall away beneath their feet. In particular, the cancellation of annual...
Sustaining corporate culture with a remote workforce

Sustaining corporate culture with a remote workforce

by dPrism | Mar 10, 2020 | Customer Experience, Empowered Culture

Today, many offices are buzzing with anxiety around COVID-19, so it’s natural that conversations about teams working remotely are at a high. Reducing heath risks through work-at-home policies may be great for employees’ physical well-being, but what about the...
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