Collecting user feedback – the old-fashioned way Dora Chomiak May 16, 2019 Recently at the offices of one of the most technologically advanced companies in the world, I was reminded of the value of low-tech customer feedback techniques.
Sony’s journey from transformation loser to winner Len Gilbert February 21, 2019 Back in March, 2015 I wrote an article on the company that I saw as the biggest transformation failure in the last 20 years: Sony Corp. At the time, the company was suffering from a combination of competition from Chinese and Korean electronics
Ask a dozen consultants what the term “digital transformation” means and you’ll likely get a dozen different answers. The term has become so overused and so lacking in definition it has become meaningless. This lack of clarity is problematic for senior executives charged with leading their organizations through increasingly challenging times.
Yes, your business needs a messaging app strategy Richard Fusco November 1, 2018 Of all the technologies and buzz words in the headlines, one has to go pretty far down the list to find “messaging apps.” This is surprising, because messaging apps are in the middle stages of disrupting communications just as deeply as Uber
To win with digital, get personal, fast Paul Bonington October 18, 2018 Most people want to feel special and unique when considering a purchase or transaction. They want to be recognized, catered to and treated as individuals with specific needs and requirements. Personal touches have long been a tool to motivate buyers, and they can
Looking back from the future Len Gilbert September 27, 2018 Many dPrism engagements revolve around significant transformations of how our clients think about, and operate, their businesses. We help them identify and execute on market opportunities, new digital products and services, new business models and ways to improve their capabilities to better serve customers.
Mapping your market to ‘get a sense of where you are’ Dora Chomiak September 6, 2018 I don’t follow sports. But years ago, I read a biography of a famous basketball player and it stuck with me. His approach to the game offers us a useful framework not just for sports, but for leading successful
Accelerate your business with ‘data exhaust’ Len Gilbert July 12, 2018 As modern digital platforms replace old publishing models, any organization that earns revenue from publishing should learn to leverage its own “data exhaust.”
Keep your team focused: Put your clients in the picture Dora Chomiak July 5, 2018 Successful organizations stay close to their customers and adapt to meet users’ changing needs. Start-ups have to do it just to survive the next week. Established companies are able to take a longer view, but given the pace of change,
Five steps to a successful customer experience platform Derek Martin June 21, 2018 By now you likely know all about the importance of the user experience (UX) in product design. Another angle on making your organization user-centric that’s getting more attention is CX, for “customer experience.” Simply put, CX seeks to give enterprises maximum visibility
Five Steps to Unlocking Market Opportunities Len Gilbert May 10, 2018 Are you worried about competitors or upstarts nibbling at pieces of your business, or worse?
Persona non grata: Five marketing personas pitfalls to avoid Derek Martin April 19, 2018 Persona non grata: Five pitfalls to marketing personas and how to avoid them