by Alex Abboud | Jul 15, 2021 | Product Strategy
If your work involves ensuring the success of your enterprise’s products or services, you’ve no doubt felt the ground shifting beneath your feet. The last 18 months have taught us that adaptability is not just a nice character trait, it is quite literally your...
by Alex Abboud | Aug 12, 2020 | Data Strategy
David did not use his strength to defeat Goliath. Rather, the scrappy kid of Old Testament lore used his wit and skill. Be like David. If you’re the underdog in your market, reaching out regularly to your customers, targets – or even your own employees – for...
by Alex Abboud | Mar 26, 2020 | Strategic Planning
One month? Two months? Maybe three? Most data suggest COVID-19 will peak within three months in the United States, but it could be with us for much longer, with possible new resurgences over the next 18 months. Pandemics will recur. What then, should you be asking...
by Alex Abboud | Jun 27, 2019 | Effective Technology
What does it mean – and how can organizations begin to embrace the principle? Below we lay out the steps you can take to put design thinking to work. Our daily lives seem permeated at every level by experiences that delight us, often enabled by technology that is easy...
