An in-depth guide to CRM strategy: What CEOs need to know

by Dora Chomiak | Apr 1, 2021 | Business Strategy, Data Strategy, Digital Growth

In this connected digital world, there are two things a CEO can certainly count on: You lose if you’re not leveraging the steady stream of data about your current and potential customers coming at you from multiple sources.You’re going to get bombarded with...

Your B2B customers have changed this year. Will you?

by Dora Chomiak | Oct 15, 2020 | Customer Experience

In case you haven’t noticed, your customers are working differently since February 2020, and as a result their needs have changed. This is especially true if you are a for-profit or nonprofit organization that provides value to knowledge workers. They may be the same...

Customer feedback: Lessons from the lockdown

by Dora Chomiak | May 28, 2020 | Customer Experience

As any successful vendor knows, customer feedback is essential to the development of business strategy. After all, if you don’t know what people want in return for their money, you’ll never get your venture off the ground or sustain and grow your enterprise. However,...

Collecting user feedback – the old-fashioned way

by Dora Chomiak | May 16, 2019 | Customer Experience

Recently at the offices of one of the most technologically advanced companies in the world, I was reminded of the value of low-tech customer feedback techniques. Google is celebrated (and feared) for the volumes of user testing it conducts on each facet of  its...

Putting a square peg in a round hole: Lessons from Apollo 13 on team problem-solving

by Dora Chomiak | Dec 13, 2018 | Strategic Planning

The beginning of a new year is a good time to take stock. If you’re looking for a good team-building exercise to kick off 2019, try what I call the “Apollo 13 exercise:” Identify a difficult problem. Do some inventory. Dump all your stuff on a table. How can you solve...