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Are your teams aligned? Why you need a user persona workshop

Are your teams aligned? Why you need a user persona workshop

by Paul Bonington | Sep 23, 2021 | Business Strategy, Product Strategy

As a top executive you want to improve the success of your organization’s products and services. You want your products and services to be developed, engineered and manufactured efficiently, to be competitive in the marketplace and to be uniquely responsive to...
Bridging the technology and product gap is the key to CTO success

Bridging the technology and product gap is the key to CTO success

by Paul Bonington | Jan 28, 2021 | Strategic Planning

There is a lot of discussion around C-suite power dynamics in the corporate world. It seems everyone has an opinion about which C-level executives are wielding the most influence over corporate direction and strategy. New “C-level” acronyms emerge with each passing...
Want to grow in a disruptive world? Develop a true innovation strategy

Want to grow in a disruptive world? Develop a true innovation strategy

by Paul Bonington | Aug 20, 2020 | Strategic Planning

Read the public relations, marketing and investor relations communications from just about any company or corporation and you will inevitably discover endless claims of how they are leaders in innovation. But are they truly innovators, or is this just marketing-speak?...
Now is the time to enhance your digital product capability

Now is the time to enhance your digital product capability

by Paul Bonington | May 7, 2020 | Product Strategy

Without question, the COVID-19 virus has exposed vulnerabilities in many organizations, particularly in the area of digital product capabilities. Whether through online ordering and home delivery, virtual fulfillment or data-driven marketing and customer service,...
Ready for digital transformation? Not until you’ve also transformed your business model

Ready for digital transformation? Not until you’ve also transformed your business model

by Paul Bonington | Sep 26, 2019 | Data Strategy

Many business leaders today are eager to embrace the concept of “digital transformation,” which gives data and technology a central player in business success. But enterprises that continue to rely on legacy business models will still fall behind, as more nimble...
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