Digital’s Most Important Lessons

Digital’s Most Important Lessons

This week my team at Digital Prism delivered best-in-class work to our 20th client. Last month we passed the two year mark, that’s two years of helping to bring digital success to companies and organizations in all types of spaces. I want to share the most important...

How to Develop an mCommerce Strategy…

How to Develop an mCommerce Strategy…

If you’re just now developing your mCommerce strategy congratulations but you need to move quickly. Mobile traffic overtook desktop computer traffic as the dominant way in which people shop online back in August 2014 and the mCommerce market is projected to triple in...

How to Succeed at Freemium

How to Succeed at Freemium

I have a confession to make. I never spend more than $5 for a game on my smartphone, but I have spent many times that amount on “free” games. I’ve bought faster cars, more powerful guns, and ‘clues’ in trivia games without giving it much thought. The marketer in me...

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