dBRIEFS
Your B2B customers have changed this year. Will you?
In case you haven’t noticed, your customers are working differently since February 2020, and as a result their needs have changed. This is especially true if you are a for-profit or nonprofit organization that provides value to knowledge workers. They may be the same...
Survival strategies for associations – lessons from leaders
These are anxious and uncertain times for all people and organizations. But consider the plight of those who lead trade associations or professional societies: Every pillar of value they’ve provided to members over the past century seems to be fractured or crumbling....
Here’s what ‘digital maturity’ really means – and how you can improve yours
Before the global pandemic, leaders of corporations, nonprofits and other organizations were already working diligently to transform their digital capabilities to remain competitive in the new economy. Today, however, the pressure to transform is even greater....
Want to grow in a disruptive world? Develop a true innovation strategy
Read the public relations, marketing and investor relations communications from just about any company or corporation and you will inevitably discover endless claims of how they are leaders in innovation. But are they truly innovators, or is this just marketing-speak?...
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