How to Succeed at Freemium
By Len Gilbert on June 11, 2015

How to Succeed at Freemium Len Gilbert June 11, 2015 I have a confession to make. I never spend more than $5 for a game on my smartphone, but I have spent many times that amount on “free” games. I’ve bought faster cars, more powerful guns, and ‘clues’ in trivia games without giving it much

Digital Transformation & Cyber Security
By Len Gilbert on May 18, 2015

Digital Transformation & Cyber Security Len Gilbert May 18, 2015 Cyber Security is one of the pillars of Digital Transformation and it is no longer just an IT issue, it’s a business issue. As business models and assets move deeper into the digital sphere (the cloud, etc), they become more susceptible to security breaches which could

Biggest Transformation Failure of the Last 20 Years?
By Len Gilbert on April 22, 2015

Biggest Transformation Failure of the Last 20 Years? Len Gilbert April 22, 2015 Indulge me in an enlightening thought experiment, I’d like to go back-in-time twenty years and describe 2015 to my younger self. Tell ‘95-Len about the internet’s huge role in 2015 life, so ubiquitous it has become nearly invisible. Show my past-self smart

The Composable Enterprise™
By Jonathan Murray on April 19, 2015

The Composable Enterprise™ Jonathan Murray April 19, 2015 We have witnessed a major shift over recent decades towards a digital services based economy [1] . Exponential growth in the power of information technology enhanced by Internet driven network effects mean that even the most mundane manufactured products are seen as just one component of a broader digital services based value chain.

Wait, Wait…Before you start a Digital Transformation!
By Adriaan Bouten on March 3, 2015

Wait, Wait…Before you start a Digital Transformation! Adriaan Bouten March 3, 2015 Digital transformation is the realignment of business models, processes, and technology to engage digital customers. For many, transformation has become an absolute business imperative as the information age permanently alters consumer behavior. How does one take stock before embarking on a transformation? Which

What is Digital Transformation?
By Len Gilbert on February 18, 2015

What is Digital Transformation? Len Gilbert February 18, 2015 What is digital transformation and how can your business benefit? I’m very excited to start answering that question for our clients as a Managing Director of Digital Prism Advisors . Here, I will be helping my mentor and former boss Adriaan Bouten build a world-class boutique

Why Digital Strategy Comes First…
By Adriaan Bouten on February 9, 2015

Why Digital Strategy Comes First… Adriaan Bouten February 9, 2015 It happens often and always catches my attention that someone well-placed or high up in their company conflates digital strategy and technology strategy, or worse yet reverses the terms flat out. It’s a misnomer worth correcting because, with a turbulent decade of digital change ahead,

5 Skills Every Chief Digital Officer Needs…
By Adriaan Bouten on January 13, 2015

5 Skills Every Chief Digital Officer Needs… Adriaan Bouten January 13, 2015 The rise of the Chief Digital Officer is here. By 2016, around half of Fortune 500 companies will have CDOs navigating the waves of digital innovation and disruption in their businesses. It’s a progressive position, taking pressure off both overburdened CIOs and CMOs

The 3 Things 2014 Taught us about Digital Business Transformation…
By Adriaan Bouten on December 18, 2014

The 3 Things 2014 Taught us about Digital Business… Adriaan Bouten December 18, 2014 2014 has been a major year for digital transformation, we’ve seen a slew of investment into digital and some innovative digital business models hit the market. So, what lessons has this year taught us? What did we learn from digital transformation

The Necessity of Digital Business Transformation
By Adriaan Bouten on December 3, 2014

The Necessity of Digital Business Transformation Adriaan Bouten December 3, 2014 Even the stodgiest of old-school companies are facing the fact that a digital presence is now a vital part of any successful commercial strategy. Digital transformation is not about putting an online wrapper around the existing product suite; it’s about fundamentally rethinking the company,