What to do less of? Why nonprofits struggle with resource planning
By Mike Mills on April 26, 2018

What to do less of? Why nonprofits struggle with… Mike Mills April 26, 2018 Q : How many nonprofit employees does it take to screw in a light bulb?

Persona non grata: Five marketing personas pitfalls to avoid
By Derek Martin on April 19, 2018

Persona non grata: Five marketing personas pitfalls to avoid Derek Martin April 19, 2018 Persona non grata: Five pitfalls to marketing personas and how to avoid them

Blending on-premise legacy systems with cloud computing
By Richard Fusco on April 12, 2018

Blending on-premise legacy systems with cloud computing Richard Fusco April 12, 2018 An object lesson in the Salesforce acquisition of MuleSoft On March 20 Salesforce announced it had agreed to buy MuleSoft, a maker of API data integration software, for $6.5 Billion. The announcement was met with skepticism in some quarters, with analysts believing that

To thrive, business publishers must pivot from being ‘nice to have’ to being ‘essential’
By Paul Bonington on April 5, 2018

To thrive, business publishers must pivot from being ‘nice… Paul Bonington April 5, 2018 Business-to-business publishers have been battling digital and market disruption now for more than two decades – with varying measures of success. The main culprit of disruption is the rise of the internet, which has forever changed how content is consumed, and

Smart homes could be much smarter – here’s how
By Adriaan Bouten on March 29, 2018

Smart homes could be much smarter – here’s how Adriaan Bouten March 29, 2018 The smart home of today is great. I love being able to shout my commands to hear music or check the news, use my phone to turn on my lights, lawn sprinkler or security system and use my laptop at work

Using Google Shopping Actions (and other tools) to beat Amazon
By Len Gilbert on March 22, 2018

Using Google Shopping Actions (and other tools) to beat… Len Gilbert March 22, 2018 As readers of my blog posts know, I am a huge Amazon fanboy. After competing against them for 10 years at Barnes & Noble and being a heavy customer and Prime member for the last decade, I feel it is not

It’s not about digital
By Jonathan Murray on March 15, 2018

It’s not about digital Jonathan Murray March 15, 2018 When the internet emerged as a new channel for content providers many publishing companies created “new media” divisions. Online distribution was seen as something new and “other,” requiring a distinct operating model that would insulate the core business from these risky innovations. Today, of course, that’s

Delta’s human touch smooths out a bumpy customer journey
By Dora Chomiak on March 8, 2018

Delta’s human touch smooths out a bumpy customer journey Dora Chomiak March 8, 2018 When you map out your customer’s online journey, think about each point of interaction your users have with your data. Consider how your customer reacts to both anything you send out as well as any experience your customer has when you

Don’t worry, editors—content marketing will save your brand, not harm it
By Mike Mills on March 1, 2018

Don’t worry, editors—content marketing will save your… Mike Mills March 1, 2018 A former colleague from my newspaper days, who now publishes a high quality newsletter in the education sector, recently asked: “What’s the difference between news publishing and content marketing?”

Mapping the elusive 360⁰ customer experience
By Derek Martin on February 22, 2018

Mapping the elusive 360⁰ customer experience Derek Martin February 22, 2018 Imagine a complete view of every digital interaction you have with your customer. Imagine every step of the customer journey feeding data into your Customer Relationship Management (CRM) database, powered by a marketing automation platform able to send personalized messages through your website, email,

What’s next in enterprise technology? Get ready for Anything (as a Service)
By Richard Fusco on February 15, 2018

What’s next in enterprise technology? Get ready for… Richard Fusco February 15, 2018 One of the biggest challenges businesses face in their ongoing digital transformation efforts is modernizing core legacy systems. Quite often these systems are highly customized. They’re also running older versions of software, which can be inflexible and costly. When cloud and Software-as-a-Service

Using data to improve your products—four innovative approaches
By Len Gilbert on February 8, 2018

Using data to improve your products—four innovative… Len Gilbert February 8, 2018 We’ve heard “data is the new oil” so often it seems like it’s time to move on to “XXXX is the new data.” But the statement is more valid than ever. And, unlike black gold, virtually everyone has data in their backyard, just