Create experiences that drive results
Businesses are under increasing pressure to strengthen the core of their existing systems while building for the future. We work with organizations to develop robust plans to promote digital innovation, engage stakeholders and accelerate new product launches – all while building your team’s capabilities so they can apply our methodologies well into the future.
PRODUCT
MANAGEMENT
Build modern product and program management skills and organizational capabilities to accelerate product and service development and delivery.
CUSTOMER
EXPERIENCE
Conduct customer-validated research to align strategy and business plans to changing customer needs. Integrate customer feedback into product planning and digital innovation processes.
DATA
STRATEGY
Design and execute innovative data strategies that allow for the rapid creation of new data-based businesses, products and services.
PRODUCT MANAGEMENT
Determine buyer/user personas and journeys
Solidify business plans (positioning, distribution, profitability analysis, pricing, etc.)
Forecast demand, sales, market position and disruptors
Feature definition – verified by a customer feedback loop
CUSTOMER EXPERIENCE
Implement our 360-degree approach to create experiences that delight, engage, satisfy – and grow – your customers
Create the right journeys and develop next-level data-gathering capabilities that will give you critical visibility into customer behaviors and actions
Gain a deep understanding of your customer’s needs and how they interact with you at every touch-point
DATA STRATEGY
Identify sources of key data required to meet defined strategic business objectives and operational product and service delivery goals
Define policies relating to rights of access to data and assignment of responsibility
Implement the required technical landscape to ensure compliant data management
“In today’s competitive environment it is essential to obtain deep customer insight and use it to drive product innovation.”
– Len Gilbert, COO, dPrism
DPRISM INSIGHTS
The lockdown is a great time for a cultural check-up
Back in June, in this space we used a metaphor of a famous motion picture we called “Under the Covid Sun” to talk about taking advantage of the COVID reset to make meaningful changes beyond just “getting by” through this challenging period. We suggested that companies...
Case Study: Marketing Automation
How we transformed a leading law firm’s ability to produce and track its messagingTHE CHALLENGEMorrison & Foerster is a global law firm whose clients include large financial institutions, Fortune 100 firms and leading technology and life sciences companies. The...
Whitepaper: Now’s the Time to Check Your Digital Posture
Covid-19 is not the first massively disruptive event we have had to navigate, and it will certainly not be the last. But what we are now managing makes clear that the maturity of an organization’s digital posture directly impacts its resilience and ability to adapt...