Persona non grata: Five marketing personas pitfalls to avoid
Persona non grata: Five pitfalls to marketing personas and how to avoid them
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Persona non grata: Five pitfalls to marketing personas and how to avoid them
An object lesson in the Salesforce acquisition of MuleSoft On March 20 Salesforce announced it had agreed to buy MuleSoft, a maker of API data integration software, for $6.5 Billion. The announcement was met with skepticism in some quarters, with analysts believing that in offering a 32-percent premium over the MuleSoft share price Salesforce...
Business-to-business publishers have been battling digital and market disruption now for more than two decades – with varying measures of success. The main culprit of disruption is the rise of the internet, which has forever changed how content is consumed, and which has become a platform for rapid and often unforeseen advances in data agility and...