The dPrism Blog
Featuring executive insights
and industry articles
Are you chasing a market that isn’t even there? Discover how to use primary market research to avoid product pitfalls and identify your target market.
Productive meetings have always been key to business success. In 1967, three years before the founder of Zoom was even born, Peter Drucker first taught us the importance of meetings in his iconic book, The Effective Executive. The basics Drucker introduced more than...
Learn about the difference between user needs and customer needs, and why the distinction matters to your business growth.
Learn how a user persona workshop can align your organization with the true desired outcomes of your users and all stakeholders.